Sunday, December 4, 2011

The Next Smash Hit: Marni X H&M

Few weeks ago, Versace X H&M collaboration was a huge success, and now, H&M has announced that it’s next designer team up is with Marni.  If you found Versace for H&M’s loud prints and studs a touch too much, this collection will deliver prints and color combinations that are just right. Get excited and be ready, because Marni is coming to you on March 8.

For women, the colours are vivid and the prints are bold, be they African inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewellery, shoes, bags and scarves.

For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often  as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics.

“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”. Consuelo Castiglioni, Founder and Creative Director.

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